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Archive for the 'Pay Per Click Management' Category

Google Intelligence

oogle is rolling out a new feature in Google analytics called Analytics Intelligence.

Idiot’s Guide to Internet Marketing

Today’s World of Internet Marketing Makes the Yellow Pages Obsolete

Who Still Uses the Yellow Pages for Information?

The Kelsey Group, an advertising research firm, reported that in 2008 alone the drop in print yellow page usage was 10 percent from the previous year. The YPA (Yellow Pages Association) reported a drop along the lines of 7.6 percent [...]

Question of the Month!

Each month we are sharing questions we hear with our friends and clients.  If we’re getting asked, that must mean other people are wondering too!  So without further ado….
Why should’t I just do my Pay Per Click myself????

There are many different variables that can affect a PPC, or Pay Per Click campaign.  We’ve been asked [...]

Google Graduates and Why They Make a Difference

I thought it was important to bring to light 2 Google Experiments that recently graduated from the Google Labs.  These recent grads further emphasize the need for business to use organic and Local SEO.
1. GOOG-411: Allows users to access Google Local results without needing an internet connection. Simply call 800-GOOG-411, say your location, [...]

Most Recent Report Shows Click Fraud Still Climbing: It’s Past Time to Reroute Marketing Dollars into Search Engine Optimization.

Click Forensics has just released their latest click fraud statistics showing an overall industry average click fraud rate of 16.6% for the fourth quarter of 2007. This figure is up from 14.2% in the third quarter of 2006 and from 16.2% in just the previous third quarter of 2007.
Even more disturbing is a 28.3% [...]

From The Big Leagues to the All Stars PPC ROI: Increasing Conversion Percentage

With 6.4 Billion searches performed per month on the major search engines, there are a lot of people looking, self educating, and buying up everything and anything you can think to sell. With Pay Per Click platforms such as Google Adwords or Yahoo! Overture, any business can compete for their share of the marketplace. Unfortunately, [...]