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Archive for the 'Interactive Marketing' Category

Google Makes Social Networking a Priority for Businesses

On February 24, when Google announced that its real-time search results would now include Facebook public status updates, the importance of professional social networking sky rocketed. Google’s attempt to deliver the newest and most widespread results is causing businesses everywhere to address their relevance in today’s society, and more importantly, on the web.

The Impact on [...]

Denny’s Free Grand Slam Advertisement is More Like a Double in the Gap

UPDATE: Since this mornings post (link below) the Denny’s fan base has risen by 10% of so just passing 27,000 fans.
2010 Superbowl viewers totaled 106.5 million viewers according to reports. It also happened to break the record for most watched television show in history (they outdid the finale of M*A*S*H).
I’d say Denny’s should have had [...]

Digital Surgeons Mixes it up with Website Design Team Students at the 2009 ACES Technology Advantage Award Ceremony

Pete Sena attended the ACES Technology Advantage award ceremony at SCSU on May 20th, 2009. Pete was part of a group of select area business leaders invited to hold informal discussions with students about their educational website projects and the world of business.

Dominos Reputation Management exercise begins, slowly, cautiously

Dominos has addressed the story below, albeit quite cautiosly.
In a AdAge article Dominos spokesman Tim McIntyre said “Any idiot with a webcam and an internet connection can attempt to undo all that’s right about the brand,” he said, adding that Dominos has 125,000 employees in 60 countries and a loyal following. “In the course of [...]

Social Media / PR challenge for Dominos…

I wouldn’t want to be an executive at Dominos Pizza right now.  They have a little problem to deal with… OK, a HUGE problem to deal with and it’s right here.

You can see by the comments that consumers are already calling for a Dominos boycott.  While Dominos as a company is not necessarily responsible for [...]

Question of the Month!

Each month we are sharing questions we hear with our friends and clients.  If we’re getting asked, that must mean other people are wondering too!  So without further ado….
Why should’t I just do my Pay Per Click myself????

There are many different variables that can affect a PPC, or Pay Per Click campaign.  We’ve been asked [...]

The Tottenham Sandwich Chronicles, Volume 1

Today is Jeff Tottenham’s birthday!  Happy Birthday Jeff!  In honor of his birthday, today will be the kickoff for the “Tottenham Sandwich Chronicles”.
Everyday Jeff brings in glorious sandwiches that not only bring pleasure, but also satisfaction and inspiration.  These aren’t just any sandwiches, they are Tottenham Sandwiches.  He makes them with care, anticipating the future [...]

filet o’ stuck in my head

congratulations McDonalds, you’ve done it….  you have successfully rented real estate in my head.  like your food, the jingle in this commercial was apparently invented in a laboratory.  it’s purpose: ruin the internal  soundtrack to my day with your message repeating over and over and over….  you win THIS time McDonalds….
I do take my hat [...]

KFC : Kentucky FAIL Chicken

Have you had the opportunity to see the video with Mel Gibson on Jimmy Kimmel?  Take a look here….

Then KFC apparently responded with this….

REALLY?  It’s great that they tried to respond, as marketers.  It’s was current, relevant, and all kinds of good stuff.  But this is a little hard to watch.  It’s not that funy [...]