Getting traffic to your website can be a difficult task. When you do, why would people want to revisit? Why should they bookmark it? Why would they tell others about your site? These are all valid questions you should ask yourself when writing content and blogs for your site.
This is where link baiting comes in. Its like fishing, you publish a piece of compelling content which is then consumed by the viewer and spread virally to large number of users. Thus “bait” and “link”. The viewer realizes that the content is appealing and original, so they link to it. This technique can take some creative effort initially, but in the long run can accumulate masses of links with very little additional effort from you.
Link Baiting plays a large role in the importance and credibility of your website. In order for a site to have high relevancy on the search engines it is not only important to have a large number of links, but the links must come from closely related sites.