We developed an online presence for the Connecticut Entertainment Company 22 Nightlife. The website features a custom Content Management system and is easily maintained internally by the 22 nightlife staff.
Promotional Website Design
22 Nightlife, a full scale entertainment and promotion company geared towards revolution nightlife. Their promotional website needed to act as a viable tool in informing and attaining new business to the nightclub and bar venues throughout the state of Connecticut.
Currently the demographic in their database consists of 60% female, 40% male subscribers In their database of over 5,000 email addresses and personal information, including birthdates, and consumer preferences.
The website, a robust, daily updated online venue averages over 8,000 unique visits per month.
*note: a unique is one individual ip address counting for one person viewing the site
Database Driven Events
22 nightlife needed to be able to update their entire website but lacked knowledge of html or various html editing software programs so we responded by creating an easy to update venue and events information which is fully maintained by their in house marketing team.
Through the custom developed website administrator panel built in php and mysql they can add an event, add a promotion, list articles, and fully maintain their photo gallery.
DVD Promotion &
Motion Graphics
The nightlife entertainment business is supported by a young demographic (18-25). In order to captivate and compel people in this age range it is crucial that the visuals are stimulating.
To aid in the initial launch and ongoing success of the 22 nightlife website we created a DVD of eye popping graphics and photos of their venues and previous parties.
Dynamic Flash XML
Team Page
They wanted to present their team page with an animated page but were concerned that not being able to update it often would result in the page getting dated soon as they change promoters and employees fast based on the nature of the industry.
We created a dynamic flash scrolling team page that pulls data from an external XML file. This can be easily updated through the backend administrative section by the 22 nightlife management.
Database V.I.P Signup
22 Nightlife employees expressed the fact that guests at the venues are constantly signing up online up to when the event is in actually occurring. We created a SMS messaging system. This allows the VIP list to be sent to both the club promoters SMS ready mobile phones as well as sent to the backend of the website so they can book their parties.
This allows 22 nightlife to increase their nightly revenue by up to 70%. Table Reservations and guest reservations account for almost 30% of all the nights revenue.
